Google Analytics: A free tool from Google to track and analyze your website traffic.
Google Search Console: Another free tool from Google that allows you to see how your pages are performing in Google search results.
Ahrefs: A powerful tool for analyzing your site's inbound and outbound links, as well as offering a wide range of other SEO functions.
SEMrush: A comprehensive tool for keyword research, website auditing, and tracking your site's position in search results.
Moz: Offers a wide range of SEO tools, including a keyword research tool, a link analysis tool, and a ranking tracking tool.
Moz Pro: Offers a wide range of SEO tools, including keyword research, link analysis, and search results position tracking.
Majestic: A link analysis tool that provides detailed information about a site's link authority and backlinks.
Screaming Frog: A website audit tool that analyzes your site's content and structure to identify SEO issues.
Ryte (formerly
OnPage.org): A website audit and optimization tool that provides detailed reports on the quality and optimization of your site.
BrightLocal: A local SEO tool that allows you to track and optimize your presence in local search results.
Ubersuggest: A free keyword research tool that offers keyword suggestions and competitive analysis.
Keyword Tool: A keyword research tool that offers keyword suggestions and competitive analysis in multiple languages.
SERPstat: An all-in-one SEO tool that offers keyword research, competitive analysis, and searches resulting in position tracking.
DeepCrawl: A website audit tool that scans and analyzes your site structure to identify SEO issues.
SE Ranking: A search rank tracking tool that provides detailed reports on the evolution of your rankings and competition.