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Google Ads 2023 How to drive sales with PPC!
Get started with Google Ads and launch effective campaigns to reach new customers and grow your business online.4.1 (151 ratings)— 31,872 students
Created by Anton Voroniuk
Last updated 12/2022
English
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Description
Do you want to start your first Google Ads campaign? Are you interested in increasing your online sales but afraid of going over budget? Do you want to drive traffic to your websites, reach new customers and increase sales?This is an in-depth course to get started with Google Ads.
In this Google Ads training, we will walk through all the steps of launching a search ads campaign.
In this PPC class, you will get a complete understanding of how to efficiently work with Google Ads and create successful campaigns to get loyal customers, increase traffic and grow your business online.
Paid traffic is a digital marketing tool that allows you to quickly evaluate the effectiveness of all your hypotheses about whether a product will be sold successfully and whether you understand your target audience.
Benefits of PPC advertising:
- PPC advertising is one of the most reliable tools for attracting an audience on the internet.
- It is suitable for any business of any size.
- Helps with increasing sales, traffic, leads, branding, recognition, and recontact.
- Provide insight into a potential customer’s mind at every stage of the decision funnel
- Paid traffic is available on most advertising platforms.
- Speed. You can start and stop PPC advertising quickly.
- Allows you to calculate the effectiveness. You can estimate the return on how much money you have invested, and you can also track how many calls, requests, and customer inquiries you have received.
- How Google Ads works, its pros, and cons
- What goals and objectives Google Ads performs
- How the Google Ads interface and account structure looks like
- How to create a Google Ads account and contact Google Ads Support
- How to launch and optimize successful Google Ads Campaigns
- Increasing targeted traffic to the website and landing page
- Creating Google Ads Bidding Strategies
- Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
- How to write an ad and ad extensions
- How to conduct keywords research and group keywords
- How to determine a budget based on your keyword research
- Working with Google Ads Editor
- How to use Google Trends to understand your search demand seasonality
- Setting up Google Analytics account and goals
- How to list your macro and micro conversions
- Installing Google Tag Manager, and Google Analytics tracking code
- How to launch remarketing ads campaign to convert, up-sell, and retain customers
- Monitoring your Ads Performance
- You will learn how to work with Google Ads from top internet marketing professionals.
- We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.
- My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others.
- More than 1,500 successful marketing strategies and marketing campaigns are launched by us.
- Over 355,000 digital marketing specialists enrolled in our online courses.
- This course is suitable for both beginners and experts.
- The course comes with detailed visuals and in-depth videos.
- You will get a Google Ads certification from Udemy upon completion of the course.
- Lifetime access to the course and its updates
- Structured lessons with practical exercises
- Course presentation
- Valuable checklists and templates
- Weekly educational and promotional announcements
- A free copy of the book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales". In this book, the following topics are covered in-depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.
- A certificate from Udemy upon completion of the course.
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